There is a saying that says to “do less better”. The premise is to simply do less of something, but do it very well. Why is that? No matter what we do, we only have 24 hours in a day (1,440 minutes or 86,400 seconds if you were wondering). Limiting our efforts to a few things focuses our time and energy into fewer things, becoming better at them as a result.
This is similar to Malcom Gladwell’s 10,000 hours of “deliberate practice” rule. Of course, it really depends on the domain and the individual – some require less time while others require more. While it may not take 10,000 hours to become a master at certain subjects, the premise of investing deliberate time holds true. For example, if I wanted to learn to play the piano, I would learn faster (fewer days) by practicing for 3 hours each day than for 30 minutes each day. I will still need to practice about the same number of hours in total, but over a condensed period of time. Being deliberate requires focused attention on the endeavor, whatever it is.
In a business context, this means limiting the number or variety of products or service offerings, and focus on a few key elements that will make the business stand out. By doing so, the business is able (or more likely) to become a market force in a particular niche. By offering fewer products or services, businesses are able to focus their energy on market research, improving the product or service, or engaging with their customer.
This doesn’t mean businesses cannot diversify their offerings. Take Amazon for example. If it is for sale (legally), you can pretty much buy it on Amazon. What does Amazon sell though – logistics. Amazon offers millions of products online, but sells its logistics genius – arguably one significant service applied to millions of products. Most people can order a product and have it delivered in just a few days. Depending on where you live, some major metropolitan cities deliver within an hour – an hour! – after purchasing the product online. Amazon focused its efforts on delivering superiority.
It really takes leadership support to operate in this way. Too often leaders see “doing less” as a weakness. The reality is, doing less allows the organization (or individual) to become an expert –the best – and provide superior products and service. I have seen and been on both sides of the spectrum – some organizations embrace this concept and others say they do but really do not. The only way to truly experience the benefits of the “do less better” mentality, is to spend time and energy on less, but do them very well.
What about the rest of your life? Do you have kids, are you in school, do you have a hobby you just have to participate in? Where you spend your time, dictates where your priorities are. Make sure you intentionally spend your time right.
How will you implement this moving forward? Let us know by sending us an email or contacting us here.
What do you do when your supervisor insists on doing more (better) but does not give you enough time or resources (money, people, etc.) to accomplish the task? Selective disobedience is the answer and will be discussed next week.